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Wine Collector is an online wine collection management platform and trading community for people who love and collect fine wine.

It brings together everything to organise, value and track a fine wine collection:

  • a vast database of fine wine with a wealth of information
  • pricing for current market valuations and 10-year price history
  • direct market access via a dynamic fine wine marketplace that makes it simple and cost-effective to sell your wine yourself, or to buy from other wine collectors.

In short, Wine Collector provides everything a wine lover will ever need to organise, track and value a wine collection, and gives participants total control over buying and selling.


The Wine Collector Team

William Gardener

Managing Director , Will, cultivated a passion for wine in his teens, having been exposed to interesting bottles, courtesy of his father, from an even younger age! Today, Will has over 40 years' experience in the wine industry and possesses an unrivalled wealth of market knowledge. Outside his love for wine, Will can be found hosting family and friends, on the golf course or on a mountain somewhere in the Alps.

LinkedIn will@winecollector.com


Callum Gardener

Sales Director Callum officially began his journey in the wine trade back in 2012, but it was a few years before that his interest in fine wine was ignited, whilst tasting a bottle of Château Ducru-Beaucaillou 1997. Today Callum has a passion for the wines of Bordeaux, Burgundy and Champagne, visiting all three regions whenever the opportunity arises. Callum is WSET Level 4, Diploma, qualified..

LinkedIn callum@winecollector.com


Josh Hawes

Head of Trading Josh Has over 12 years experience in the fine wine business, focusing on private client sales and collection management. Josh joined the Wine Collector team two years ago after developing the B2C and e-commerce divisions of several wine merchants and importers over a nine year period in Hong Kong.

LinkedIn josh@winecollector.com


Elizabeth Carra

Elizabeth Carra

Customer services & Logistics Liz started in the wine industry back in 2018. As well as having a wealth of customer service experience, Liz is a wine distribution, fulfilment, and storage expert and the go-to for all things logistics. Outside of work, Liz likes to spend time with family and friends shopping, dining out or just relaxing and planning the next holiday.

liz@winecollector.com


Jordan Jakeways

Accounting Head of accounting, Jordan, has 9 years in the wine industry under his belt, starting as a humble accounts apprentice. Jordan is now fully AAT and CIMA qualified and when he is not navigating numbers, you can find him immersed in the world of Rugby.

LinkedIn jordan@winecollector.com


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